Football brands face a raft of issues from accessing new and developing markets to establishing the limits of brand extension. From maximising retail performance to fulfilling the ever growing potential of new media. The proliferation and fragmentation of media channels such as satellite and cable television, the internet and mobile telephony presents unprecedented opportunities for clubs, governing bodies and rights holders.

As the industry’s’ stakeholders seek to maximise these new sources of revenue, there is a need for solution providers who provide best practise and strategies across the football marketing spectrum.

SHOW Me The Money
The advent of the premiership brought with it a new dawn of business and sports commercialism in the UK. With its impact on the game spreading unrelentingly across Europe and the rest of the world, James Evans talks to arguably the UK’s laeding sponsorship lawyer, Andy Korman.

What's In A NAME
Why should clubs stop at shirt sponsors and stadium deals, as business begins to consider how long it might be before other clubs choose to grasp the obvious commercial and promotional angles that partnering themselves with big business can present? Chris Green reports