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• BRAND Loyalty Luis Maia talks with Sport Lisboa e Benfica’s president Luís Filipe Vieira about the club’s changing fortune, which has seen the membership rocket since he put in place a marketing and PR campaign that saw the club’s membership rise to over 170,000, more than the likes of Manchester United and Barcelona

• TALKING Heads In a special four-man showcase of opinion, we open up a unique debate on Europe’s governing body, sampling the thoughts and opinions of some of the industry’s most highly-regarded commentators, where the question is clear – where is European football heading? Compiled by Nick Judd and Richard Aldhous

• Net GAINS Manchester United’s recent redesign of the club’s official website brought with it a range of industry prizes and plaudits, plus a nomination of Best Sports Website at the ‘Oscars of the internet’ – the 2007 Webby Awards. Fitz Auden talks to Mark Hargreaves

• EMBRACING The Digital Age Anderlecht may not have the global pulling power of Real Madrid, Barcelona or Manchester United, but in terms of revenue optimisation and brand image, the Belgian club continue to enhance their reputation as one of the most proactive in Europe; their core task being to complement advancements of new business principles with the various challenges that a highly-traditional and community-aware background provides

• The IRONS Age Ron Pearce, Deputy Stadium Manager at Upton Park, discusses the first-class FSI Systems now in place at West Ham United FC

• GLAZING The Roof Michael van Acht, Global Products Manager for Lexan Thermoclear Sheet at GE Plastics, tells Football Businessmagazine about the extensive research and technological advances that have gone into ensuring spectator comfort and safety in the world’s major sporting arenas

• Get SWITCHED ON To Lighting Innovations More than ever then, higher standards are being asked of stadiums’ lighting systems to ensure that both the moving and still cameras can pick up the perfect football image.

• BEHIND The Scenes For all the appearance of a smooth matchday operation and seemingly effortless system management – from players to media to the fans themselves – the responsibility that sits on the shoulders of logisitics service providers is colossal.

• Tracking DEVICE Sport Universal Process is the leading provider of comparative evaluation performance analysis in European football

• DRESSED To Impress Football Businesssits down with Raphael Peck, Vice President, Product Creation and Merchandising Manager of innovative performance apparel manufacturers Under Armour

• On The MOVE Tabs FM’s flexible software solutions for Ibrox Stadium mean Glasgow Rangers staff can access all data while on the move